Privacy Policy

1. Information We Collect

At VitalBoost, we take your privacy seriously and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or make a purchase. Please read this policy carefully to understand our practices regarding your personal data.

1.1 Personal Information

We may collect the following types of personal information when you interact with our website:

• Contact Information: Name, email address, phone number, and mailing address
• Account Information: Username, password, and account preferences
• Payment Information: Credit card details, billing address, and other payment details (note that payment processing is handled by secure third-party payment processors)
• Order Information: Products purchased, order history, shipping details, and any special instructions
• Health Information: If voluntarily provided by you when seeking customer support or product recommendations
• Communication Information: Inquiries, feedback, reviews, and survey responses

1.2 Automatically Collected Information

When you visit our website, we may automatically collect certain information about your device and usage patterns, including:

• Device Information: IP address, browser type and version, operating system, device type, and screen resolution
• Usage Data: Pages visited, time spent on pages, referring website addresses, and browsing patterns
• Location Data: General geographic location based on IP address
• Cookies and Similar Technologies: Data collected through cookies, web beacons, and similar tracking technologies (see our Cookie Policy section for more details)

2. How We Use Your Information

We use the information we collect for various legitimate business purposes, including:

2.1 Providing Our Services

• Processing and fulfilling your orders
• Creating and managing your account
• Providing customer support and responding to inquiries
• Offering personalized product recommendations
• Sending transactional emails and order updates

2.2 Business Operations

• Improving our website, products, and services
• Conducting market research and analyzing usage patterns
• Detecting and preventing fraud or unauthorized access
• Managing our business needs, such as inventory management and financial reporting
• Ensuring compliance with legal obligations

2.3 Marketing and Communication

• Sending promotional emails about new products, special offers, or other information we think you may find interesting (you may opt out at any time)
• Delivering targeted advertising based on your preferences and browsing behavior
• Administering contests, promotions, or surveys
• Engaging with you on social media platforms

3. Your Rights and Choices

We respect your privacy rights and provide you with control over your personal information:

3.1 Access and Correction

You have the right to access, update, or correct inaccuracies in your personal information. You can manage most of your account information by logging into your account or by contacting us directly.

3.2 Data Deletion

You may request deletion of your personal information, subject to certain exceptions provided by law (such as for legal compliance, fraud prevention, or to fulfill outstanding orders).

3.3 Marketing Communications

You can opt out of receiving marketing communications from us by:

• Clicking the "unsubscribe" link in any marketing email we send
• Updating your communication preferences in your account settings
• Contacting our customer service team at info@vitalboost.com

3.4 Cookies and Tracking

You can manage your cookie preferences through our Cookie Consent Banner or by adjusting your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

3.5 Do Not Track

Some browsers feature a "Do Not Track" setting. Our website does not currently respond to "Do Not Track" signals, as there is not yet a common understanding of how to interpret these signals.

3.6 California Privacy Rights

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA). Please see our California Privacy Notice for more information.

4. Data Sharing and Disclosure

We may share your personal information with the following categories of recipients:

4.1 Service Providers

We share information with trusted third-party service providers who help us operate our business and deliver services to you, such as:

• Payment processors
• Shipping and fulfillment partners
• Customer support services
• Email marketing platforms
• Analytics providers
• IT and cloud services

These service providers are contractually obligated to use your information only for the specific purposes outlined and to protect your data in accordance with our requirements.

4.2 Business Transfers

If VitalBoost is involved in a merger, acquisition, or sale of all or a portion of its assets, your personal information may be transferred as part of that transaction. We will notify you of any change in ownership or uses of your information.

4.3 Legal Compliance

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., court orders, government requests).

4.4 Protection of Rights

We may disclose your information when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• SSL encryption for all data transmissions
• Regular security assessments and vulnerability testing
• Access controls and authentication procedures
• Secure data storage and backup systems
• Employee training on data privacy and security practices

While we strive to use commercially acceptable means to protect your personal information, no method of transmission over the Internet or electronic storage is 100% secure. Therefore, we cannot guarantee absolute security.

6. Cookie Policy

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and personalize content.

6.1 What Are Cookies?

Cookies are small text files that are stored on your device when you visit our website. They help us recognize your device and remember certain information about your visit, such as your preferences and actions on our site.

6.2 Types of Cookies We Use

We use the following types of cookies on our website:

• Essential Cookies: These cookies are necessary for the website to function properly and cannot be switched off in our systems. They are usually set in response to actions made by you, such as setting your privacy preferences, logging in, or filling in forms.
• Performance Cookies: These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us understand which pages are the most and least popular and see how visitors move around the site.
• Functionality Cookies: These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages.
• Targeting Cookies: These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites.

6.3 Managing Cookies

You can control cookies through our Cookie Consent Banner when you first visit our site, or by adjusting your browser settings. Most web browsers allow you to manage your cookie preferences by:

• Deleting all cookies from your browser
• Setting your browser to block or allow certain types of cookies
• Configuring site-specific cookie settings

Please note that blocking certain cookies may impact your experience on our website and limit the functionality we can provide.

7. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

We will respond to your request within 30 days.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. The revised policy will be posted on this page with an updated "Last Updated" date.

We encourage you to review this Privacy Policy periodically to stay informed about how we collect, use, and protect your information. Your continued use of our website after any changes to this Privacy Policy constitutes your acceptance of the updated policy.